Creating content on your website is no longer an option. Blog articles are a form of content creation. By adding a blog to your website it will automatically increases your website's traffic through search engine optimization (SEO). This means your website will start to slowly begin to show up on the first page of search engines like Google, Yahoo and Bing. This strategy increases the chance your business will be found when prospective customers are searching for your services and products. Blogging also gives you the opportunity to continually move potential customers through your other media channels, such as email marketing and social media to the blog on your website.
Websites with consistent blogging efforts receive an average of 8x more traffic than websites with inconsistent blogging efforts or no blog at all. This traffic leads to 6x as many conversions than your competitors that haven’t chosen to add blogging to their marketing strategy. To clarify, the more valuable content you publish on your blog, the more leads you will generate for your business and it automatically will position you as a knowledgable leader in your industry.
Current and potential customers are always on the search for information around your products and services. The more they can learn about your company, the more trust they will have to reach out and contact you. There is no longer any need to spend your precious time with hours of outbound marketing efforts when you are consistently providing valuable information customers want on your website. Customers are used to being able to locate the information they need at a click of a button. This is your chance to put yourself in your customers shoes and assist their research process when choosing you by the valuable content you make available to them on your blog and other platforms.
GEM Marketing Services proudly takes the time to learn about each clients business and most importantly understand their target audience. Understanding these important factors helps us generate the valuable content your customers are looking for. Providing customized content that converts readers into customers is our ultimate goal for each of our valuable clients.
Contact us today to learn how a strategic blogging strategy can help grow your business to the next level.
