GEM Marketing Solutions is an innovative and strategic marketing agency based out of Worcester, Massachusetts that is proud to be 100% women-owned and operated.
Our goal is to make marketing services more affordable and accessible to entrepreneurs and small business owners that are looking to grow their businesses.
Owner & Director of Strategic Marketing
Jennifer Hernandez is an ambitious serial entrepreneur from Worcester, Massachusetts. After working 10 wonderful years in marketing at a local university, her desire to make a bigger impact with her skills could no longer be denied. She set out on her own entrepreneurial journey and opened GEM Marketing Solutions. Extremely passionate to help small businesses grow, she proudly has been assisting her clients reach their potential with strategic marketing efforts since 2016.
An avid reader who loves to learn, extreme coupon and travel anywhere she can be surrounded by palm trees. Her home life consists of two beautiful daughters and lovable Shih Tzu's dogs that keep her on her toes. A true cheerleader of Worcester, in her spare time you can find Jennifer hosting Worcester Business Connect, a podcast that promotes local entrepreneurs and small businesses within the beautiful city of Worcester.
She wholeheartedly loves to see people grow and reach new goals. She takes pride in seeing her clients transform their businesses by implementing innovative strategies, setting measurable goals and motivating them to continually taking action. She is known for treating each of her clients businesses as if they were her very own!
Meet the woman with a passion for making things happen! Since 2018, Natalie Aguilar has specialized in marketing, using her education and internship experience to shape the successful, knowledgeable, and goal-driven woman she is today. In 2020, she attained her bachelor’s in Business Administration with a concentration in Marketing and is currently completing her MBA at Fitchburg State University. Natalie also takes part in the North Central Massachusetts’ Community Leadership Institute, in an effort to engage with her city and help build a safe, profitable society for future generations to come. In her free time, she is always looking for ways to educate herself in marketing, attending webinars and getting up to date on the latest market trends. In the future, she has big plans to start her own business.
When she is not in the office, Natalie loves to be outdoors soaking up the sun rays with her puppies, Rocky and Margo. She also enjoys playing volleyball, watching Netflix, and spending some quality time with her loving family.
Overall, Natalie is a big go-getter who is passionate about her work, and everything she sets her mind to, especially helping others reach their goals. For her, marketing is not just her profession, it is her purpose and desire for genuinely helping others succeed.